"Google’s recent redesign of Gmail has created unprecedented hand-wringing and blog writing. And for good reason. People’s cheese got moved. Hard earned spots in Priority inboxes got lost. But it was the flies in the soup that made everyone give this new place a bad review."
"An email marketer needs to be fearless. In the world of digital marketing, email is an extreme sport. It takes guts to stare down the send button and hit it. Not everyone is nervy enough to do that day in and day out."
"Internet Service Providers (ISPs) use filters to make sure only the emails that recipients ask for get to their inboxes. By examining email deliverability metrics more closely, you might discover that one or more ISPs are blocking your emails. If this is the case, your email service provider will need to look at the requirements of these ISPs to figure out why your emails are getting blocked and to help ensure they make it into the inbox going forward."
"While you need to personalize content based on your segmentation goals, the cultural greeting can be even more important than the body of the email. First impressions matter."
"Not long ago, I was involved in a RFP where it was evident that the project’s champion, who was advocating changing providers, did not have universal support from her team. The conflict that existed internally in their company played out in front of my team as we sat in the 3 hour presentation and watched various players from the prospect disagree on major issues that would impact the entire project. Not only was their clear and open hostility from the opposing points of view, but the variety of needs that were being expressed would completely cause the RFP and its focus to be revamped. Essentially, the field of prospective vendors may not have been aligned to the buyers’ final needs."
"My job is to offer email and digital strategic solutions to clients that run the gamut of knowledge and experience between having zero clue what to do with email in their marketing program, those who need to initiate email into their marketing plan, through clients that simply need help optimizing their current email program. "
My father owned a kitchen and bath showroom on 7th Avenue in the Chelsea neighborhood of Manhattan. He ran the business from when he was a young man to when he retired a few years ago. While he was cordial with people just browsing his store, he would drop everything when a paying customer walked in. If he hadn’t heard from a customer in a while, he would reach out with a phone call. Putting the customer first and always staying in touch are principles that have stuck with me throughout my professional career.
"I've been to a lot of conferences. But frankly, a lot fewer than I used to. Why? It's simple: conferences, especially email conferences, have become an increasing waste of time that fail to deliver (drumroll, please) sustainable ROI."
"While our subscribers sign up for emails to save money on products/services, keep up with industry trends or simply to be entertained, those of us in the industry usually have ulterior motives when opting in to an email list. I subscribe to hundreds of emails - and to email subscription services like Milled, Mailboxr, Patroneer and The Swizzle - so I can keep swipe files on everything from copy to design to offers and more."
Many marketers do not even bother with an unsubscribe survey, and many who do are either learning the wrong thing or ignoring a majority of the data. They may listen to a portion of it, but have unsubscribed from many of the insights that a survey can offer. The unsubscribe survey can be a more powerful tool for both insights and strategy if optimized.
© Only Influencers, LLC 2013
The short answer is that current clients will not notice anything different, per se, what they will experience is an opportunity to have an expanded set of capabilities. If you are happy with the way things are, you are going to be happy with what's coming. If you want more and...
George: We had a client in the travel industry, an extremely narrow vertical, looking at how they were sending mail and the days of the week they were sending mail and looking at the days their competition was sending mail on and they found there was a whole in the...
"Today, I am going to switch gears to a more tactical focus by sharing where video in email is supported, specific techniques and tools you can use to maximize your in-email video coverage, and best practices you can use to create compelling subscriber experiences."
"For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page. Placing a video in the email message itself was looked upon as a fool’s errand at best, or the precursor to disastrous deliverability and subscriber experiences at worst. "
"In today’s post, I outline how the landscape has shifted in the world of video in email, and why more marketers are embracing this tactic now than ever before. "
I've spent most of my career writing and speaking about online marketing. But today I want to write about something that is unique to the Brick and Mortar store experience. Something that can't be replicated in an online enviornment. I want to talk about why I shop Macy's.
The following is the Part One of a speech I just gave for the 2011 New York Ad:tech Email Track. It concerns the merging of Email and Social Media. Part Two is on the synergies between Email and Mobile and will be published in a separate blog post.
I’m often asked what I believe to be the number one way to connect email and social media marketing. Last month I tackled that question from the starting point of email. This month I'm addressing it from the perspective of social media.
Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:
The Safari browser on the iPhone uses a 980px wide viewport. This means any layout less than 980px wide, will appear zoomed out when viewed on the web.