Designing For Failure

Designing For Failure

An often overlooked aspect of Email Design Practices is designing for failure: images failing to render on the client's browser. Using some basic email design techniques, you can insure that your customers experience the best possible visual email in their inbox. Below are a series of tutorals and resources to teach you these basic technigues: Some of the techniques you will learn include using Web Text, using stylized Alt Tags, coding background colors, and creating pixel art.

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Google's New Audience Targeting Tool: Get on the Data-Driven Bandwagon or Get Left Behind

Google's New Audience Targeting Tool: Get on the Data-Driven Bandwagon or Get Left Behind

"To not have an email address is the digital equivalent of being homeless. Without an email address, you cannot shop online, bank online or engage with social media."

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Cart Abandonment Emails: Big brother marketing or an essential part of your mix?

Cart Abandonment Emails: Big brother marketing or an essential part of your mix?
58% of people said they abandon because shipping costs increased the price too much. 57% said they wanted to get an idea of the price including shipping. 55% said they weren’t ready to purchase and wanted to save the basket for later! 50% said their order didn’t qualify for free shipping and 37% complained shipping costs were shown too late in the process.
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Bill McCloskey
Quite an interesting post Mike! Relished reading it out. It is quintessential to identify the trigger as you mentioned that led th... Read More
Wednesday, 29 April 2015 11:17
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Attention CMOs: Get Technical or Die

Attention CMOs: Get Technical or Die

"Lately there’s been a lot of talk about the power struggles between the teams traditionally responsible for information technology and those responsible for marketing. Heidrick & Struggles sums up the collision of these two functions very well."

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UK Data Protection Update for Digital Marketers: Irritated Brits are a Force to be Reckoned With.

UK Data Protection Update for Digital Marketers: Irritated Brits are a Force to be Reckoned With.

Despite all the talk over here about the EU Data Protection Reform, with its unknown content and unknown timescales, we’ve been relatively calm and relaxed about the whole thing. After all, who has time to worry about something “12-24” months away when you have things which matter now?

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Wired, Tired, Expired: Context Ousts Relevancy and Personalization in the Marketing Buzzword Wars

Wired, Tired, Expired: Context Ousts Relevancy and Personalization in the Marketing Buzzword Wars

"Personalization is under attack. Not the act of personalizing messages to be more relevant and valuable – just the word itself. A recent Buzzfeed article reports that brands like Walmart, Macys and Gap are eschewing the term "personalization" in favor of "relevancy." Why? There are a couple of reasons. First, with the amount of contextually relevant data now available to marketers, the term personalization seems dated, limited and even "invasive and robotic," according to the article. Second, brands are very aware of not crossing the line between relevant and creepy. "

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April Fools Email Examples

April Fools Email Examples

A collection of some of the best April Fools Email campaigns from 2014

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Spike

Spike

Spike

Welcome to Spike. We’re a full service email marketing agency that works with businesses that range from: Retail to Real Estate, Baby Clothing to Health Stores, Insurance, Recruitment and Energy Providers. We use the insights gained by linking email marketing to business objectives to send Email With Purpose and get results. Are you ready to start sending Email With Purpose? Let’s talk!

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Shaw + Scott

Shaw + Scott
Shaw + ScottShaw + Scott is a digital communications agency with a passion for customer relationship marketing. We specialize in strategic, creative and technical solutions to help define, craft and support your email, mobile, social and web campaigns—all tailored to your brand, marketing objectives, and production realities.
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Trendline Interactive

Trendline Interactive
Trendline InteractiveTrendline is an email consulting and professional services firm providing true end-to-end email solutions for Fortune 1000 companies.Our team of over 140 employees consists of experts in strategy, operations, marketing technology, creative, analytics, deliverability and privacy.In September 2018, Trendline acquired Inbox Pros, the leading email deliverability and privacy consulting firm in the...
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Inbox Group

Inbox Group

Inbox Group

Inbox Group is a full-service email marketing agency you can trust to deliver top-notch customer service and support at every stage of your email marketing, social media, and mobile marketing programs. Whether you require a full-service email marketing or social media solution, or simply some help sending your monthly email newsletter, our team of experienced marketers are at the ready to support you.

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Harland Clarke Digital

Harland Clarke Digital
Harland Clarke DigitalWhat we do is marry technology and marketing expertise. What we do is provide products and services to power digital marketing programs. What we do is listen to our clients.
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Extravision

Extravision

Extravision

With over 10 years’ experience in email for both B2B and B2C we know how to create campaigns that work. Email is what we do every day. From strategy through to creative, build and analysis we help our clients achieve their marketing goals and objectives with tangible results.

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emfluence

emfluence
emfluenceWE CONVERT. emfluence is a full service digital marketing agency focused on conversions. We convert strangers into prospects, prospects into customers, and customers into evangelists. Part internet technology specialists, part marketing strategists, emfluence is solely focused on helping you grow your business online with less hassle and increasingly better results. Our...
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Digital Additive

Digital Additive
Digital AdditiveData are dots, simple points representing a value. But to the smart marketer, they're the language in which your customers tell you what they want and how to give it to them. At Digital Additive, we translate data into desires and efficiently build a dialogue that resonates. We connect the...
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DEG

DEG

 

DEG

 

 

Web Content Management: Content strategies, experiences, and tools that maximize your impact on the Web’s most valuable resource: Your audience.

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Action Rocket

Action Rocket
Action RocketThe Creative Studio for the Email Channel. We focus on creative ideas, design and HTML development that works for email.
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Email Marketing from Scratch in 6 Steps

Email Marketing from Scratch in 6 Steps

Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.

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The Three Mobile Email Techniques

The Three Mobile Email Techniques

Did you know that sometimes your users will open email on a mobile device? I know, it was a shock to me too. But here we are in 2015, and after at least 5 “the year(s) of mobile email”, we’ve mostly got past the idea that we have to at least do something to consider this.

There’s plenty of stats and reasons why mobile is important – we won’t focus on those here (though, for the record, it’s around 55% opening on mobile for the average audience). However I have seen a bit of misinformation and confusion around mobile email design lately, so I thought it’d be useful to look at the three main approaches to improve the experience for mobile users.

Spoiler alert: the best approach is to adopt all three.

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Recent Comments
Guest — Ana
Great post, Elliot! Thank you for sharing.
Friday, 10 April 2015 19:09
Bill McCloskey
Good read Elliot! All the three techniques makes sense. It would be good to see more marketers practicing one of these instead of ... Read More
Monday, 18 May 2015 10:06
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From Digital Strategist to Digital Marketer: What I learned and What Marketers Need from Consultants

From Digital Strategist to Digital Marketer: What I learned and What Marketers Need from Consultants

"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer. Lately, I have been reflecting on the transition - and what other consultants and strategists could take away from that perspective to make clients (like me) more successful."

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