An often overlooked aspect of Email Design Practices is designing for failure: images failing to render on the client's browser. Using some basic email design techniques, you can insure that your customers experience the best possible visual email in their inbox. Below are a series of tutorals and resources to teach you these basic technigues: Some of the techniques you will learn include using Web Text, using stylized Alt Tags, coding background colors, and creating pixel art.
"To not have an email address is the digital equivalent of being homeless. Without an email address, you cannot shop online, bank online or engage with social media."
58% of people said they abandon because shipping costs increased the price too much. 57% said they wanted to get an idea of the price including shipping. 55% said they weren’t ready to purchase and wanted to save the basket for later! 50% said their order didn’t qualify for free shipping and 37% complained shipping costs were shown too late in the process.
"Lately there’s been a lot of talk about the power struggles between the teams traditionally responsible for information technology and those responsible for marketing. Heidrick & Struggles sums up the collision of these two functions very well."
Despite all the talk over here about the EU Data Protection Reform, with its unknown content and unknown timescales, we’ve been relatively calm and relaxed about the whole thing. After all, who has time to worry about something “12-24” months away when you have things which matter now?
"Personalization is under attack. Not the act of personalizing messages to be more relevant and valuable – just the word itself. A recent Buzzfeed article reports that brands like Walmart, Macys and Gap are eschewing the term "personalization" in favor of "relevancy." Why? There are a couple of reasons. First, with the amount of contextually relevant data now available to marketers, the term personalization seems dated, limited and even "invasive and robotic," according to the article. Second, brands are very aware of not crossing the line between relevant and creepy. "
Welcome to Spike. We’re a full service email marketing agency that works with businesses that range from: Retail to Real Estate, Baby Clothing to Health Stores, Insurance, Recruitment and Energy Providers. We use the insights gained by linking email marketing to business objectives to send Email With Purpose and get results. Are you ready to start sending Email With Purpose? Let’s talk!
Inbox Group is a full-service email marketing agency you can trust to deliver top-notch customer service and support at every stage of your email marketing, social media, and mobile marketing programs. Whether you require a full-service email marketing or social media solution, or simply some help sending your monthly email newsletter, our team of experienced marketers are at the ready to support you.
With over 10 years’ experience in email for both B2B and B2C we know how to create campaigns that work. Email is what we do every day. From strategy through to creative, build and analysis we help our clients achieve their marketing goals and objectives with tangible results.
Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.
Did you know that sometimes your users will open email on a mobile device? I know, it was a shock to me too. But here we are in 2015, and after at least 5 “the year(s) of mobile email”, we’ve mostly got past the idea that we have to at least do something to consider this.
There’s plenty of stats and reasons why mobile is important – we won’t focus on those here (though, for the record, it’s around 55% opening on mobile for the average audience). However I have seen a bit of misinformation and confusion around mobile email design lately, so I thought it’d be useful to look at the three main approaches to improve the experience for mobile users.
Spoiler alert: the best approach is to adopt all three.
"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer. Lately, I have been reflecting on the transition - and what other consultants and strategists could take away from that perspective to make clients (like me) more successful."