The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.
Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.
This guide will cover:
The changes that will be introduced in relation to processing and storing consumer data.
How the changes will impact the way you currently work.
A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.
In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:
The campaigns you send now and what you want to send in the future
The data you'll need to power these campaigns
The foundations you'll need in place moving forwards
The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for both direct customers and partners, with some real life examples added in to provide more context and to give you some inspiration for your own campaigns.
Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.
Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.
This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.
There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.
If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust with prospects that will ultimately result in more sales conversions and greater client loyalty over time.
Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.
DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.
It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery.
As consumers, we cringe at the inexorable tidal wave of holiday ads headed our way. As marketers, we contribute to it. For email marketers, there’s an opportunity to elevate beyond sending five copies of the same catalogue to the guy who bought one item from your store four years ago. There’s a reason that email consistently drives the highest ROI of all direct marketing channels.