Friday Pitch Day Winner: Lift Science Launches

Friday Pitch Day Winner: Lift Science Launches

Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.

Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.

Continue reading
  2275 Hits
  0 Comments

Calculating the Optimal Emotional Language for Email Success

Calculating the Optimal Emotional Language for Email Success

"The reaction to, and response of, an email message has the same power to conjure up an emotional response as does the spoken word, and the response or behavior we influence is the action, or lack-there-of, seen in our customers. But how do you know what to say to create this emotional reaction, specifically in your email marketing communications?"

Continue reading
Recent comment in this post
Guest
Thanks for an interesting analysis. We came to some similar conclusions when developing Phrasee. However, our factor analysis sh... Read More
Thursday, 09 July 2015 16:29
  8874 Hits
  1 Comment

Contextual Email Marketing: The future of your email program

Contextual Email Marketing: The future of your email program

After a consumer opts into receiving your emails, I assume they’ll be somewhat active. During the initial weeks they’ll open, click, browse your website, and maybe even convert. However, it probably won’t take long for them to lose interest. They’ll delete without pause or filter into a subfolder for a rainy day. They may come back briefly when a compelling event motivates them to find your most recent offer or a reactivation campaign lures them in once again, but the pattern will repeat itself. They’ll get bored and disengage all over again.

Continue reading
  5132 Hits
  0 Comments

What is your Legacy?

What is your Legacy?

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world.

Continue reading
  4858 Hits
  0 Comments

Friday Pitch Day Winner: LiveIntent

Friday Pitch Day Winner: LiveIntent

LiveIntent works with 450 brands and 750 publishers to deliver marketing to 92MM people, not pixels, every month. This week, we announced a partnership with Salesforce Active Audiences.

Continue reading
  1582 Hits
  0 Comments

Five Things to Do When You’re Stuck on the Promotion Treadmill

Five Things to Do When You’re Stuck on the Promotion Treadmill

If your company is in a very price-competitive industry segment, you are probably stuck on the promotion treadmill. On the promotion treadmill, every day is another set of promotions, you are forced to send emails more and more often to help make sales goals, and every email screams a discount. You're probably tired of hearing all the best-practice advocates telling you to jump off the treadmill and send lifecycle emails for engagement. Even if you think they have a point, that's not your decision to make. Your job is to move the needle on sales while still sending out the constant hail of promotions.

Continue reading
  4831 Hits
  0 Comments

The Nitty Gritty of Email Segmentation

The Nitty Gritty of Email Segmentation

"You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers that practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability."

Continue reading
  5739 Hits
  0 Comments

Friday Pitch Winner: Digishopgirl Media

Friday Pitch Winner: Digishopgirl Media

Have you been wondering about advertising on Pinterest but have been hesitant because you think it's only for big brands? Well, hesitate no more. Pinterest has made the sponsored pins capability available to SMB advertisers over the last few months - as well as buyable pins just earlier this week.

Continue reading
  2520 Hits
  0 Comments

The State Of Email Marketing in India

With almost 122,500,453,020 emails sent every hour in India, email is alive and here to stay for long. While marketers across the globe are embracing advanced personalization in email, India is leaving no stone unturned to win the email game.

Continue reading
  9157 Hits
  0 Comments

Cart Abandonment Product Recommendations

Cart Abandonment Product Recommendations

The Influencers give their recommendations for the best Cart Abandonment Products and Tools.

Continue reading
  2594 Hits
  0 Comments

Friday Pitch Winner: Connect Preference from Inbox Marketer

Friday Pitch Winner: Connect Preference from Inbox Marketer

Introducing Connect Preference from Inbox Marketer.  The Preference Center for All!

What is Connect Preference?

Connect Preference acts as a membership page that allows readers to manage their email subscriptions, demographic information, interests and preferences.

Continue reading
  1635 Hits
  0 Comments

Why I Love Batch and Blast

Why I Love Batch and Blast

Batch and Blast – the process of sending out email with little to no segmentation – has become the Tom Cruise of the email industry. Once white-hot popular, yet now almost comically reviled. You can’t pick up an entertainment magazine without a little Cruise-hate. You can’t pick up a marketing publication that doesn’t attempt to eviscerate BB and basically tell you that you’re a moron if you use it.

Continue reading
  9465 Hits
  0 Comments

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

Last week, organic grocery giant Whole Foods announced its plans to open a low-cost grocery chain targeted at the millennial market. The concept, according to CEO Walter Robb, will be “unlike anything that currently exists in the marketplace,” boasting “a modern, streamlined design, innovative technology and a curated section.” In the same week, McDonald’s—in an attempt to boost its falling popularity with the twenty-something set, revived its Hamburglar mascot complete with a head-to-toe hipster makeover. With two major players joining the race to capture (and retain) their share of the millennial market, media outlets and marketing professionals alike have called into question the efficacy of their tactics. Why the skepticism? All too often companies miss the mark when it comes to millennial marketing, due in large part to the mass confusion surrounding how to engage this elusive yet highly influential group.

Continue reading
  10509 Hits
  0 Comments

Lessons Learned After The First 12 Months as an Email Marketer

Lessons Learned After The First 12 Months as an Email Marketer

It’s your first week as an email marketer.

Then you blink and a whole year has flown by. It happened to me, and it’s probably going to happen to you. After a year of email marketing, you certainly haven’t learned everything there is to know, but you do discover some pretty eye-opening lessons.

Continue reading
  4148 Hits
  0 Comments

Onboarding Clients: Resources for Email Service Providers and Agencies

Onboarding Clients: Resources for Email Service Providers and Agencies

Why Vet new Clients? According to MAAWG: "ESPs take on significant risk every time a new customer sends email. A bad client can undermine the sending reputation for the ESP’s other clients as well as inflict abuse at recipient domains. When proper pre-send vetting is performed, ESPs can preempt damage caused by bad clients to both recipient domains and to their own sending reputation. " If you are building a client vetting program, the following is a list of some recommended resources, courtsey of OI member Andrew Bonar:

Continue reading
Tags:
  4248 Hits
  0 Comments

Examples of Email Dashboards

Examples of Email Dashboards

Looking for some examples of exceptional email-focused dashboards. Can be focused on engagement, delivery, or other email-related data presentation and manipulation metrics. Interested in seeing how various bits of data are presented, how they can be interacted with, what you like and dislike about them.

Continue reading
  1662 Hits
  0 Comments

Friday Pitch Winner: ImageWIZZ from AlchemyWorx

Friday Pitch Winner: ImageWIZZ from AlchemyWorx
Alchemy Worx launches ImageWIZZ, a free personalized Image tool for Emails and Landing Pages. Boost your email response rate by adding personalized images. Give it a try today!
Continue reading
  1657 Hits
  0 Comments

Self-Sender: What To Know Before You Ditch Your ESP

Self-Sender: What To Know Before You Ditch Your ESP

"It is almost ridiculous how much money you can save by being a self-sender. At Zeeto, our ROI has doubled since we went down the path of self-sending – even though we have experienced each and every one of the cons outlined"

Continue reading
Recent Comments
Guy Clack
This is excellent and brings back memories. I went through all of this and more, but came out the other side with an understanding... Read More
Wednesday, 06 May 2015 13:07
Bill McCloskey
I am happy that you are part of the Self Senders club. Your words could not be more true.
Wednesday, 06 May 2015 13:40
Guest — Karen Talavera
Awesome and realistic look at this Bob, well done!
Wednesday, 06 May 2015 23:22
  5132 Hits
  3 Comments

Trilogy

Trilogy
TrilogyOur people – 30 strong in our DC, Chicago and Berkeley offices – thrive on finding the right solutions to your trickiest communications challenges. We can make uninteresting stuff compelling. We can unknot years of data and make it easy to use. We can even build a million-dollar moneybomb. We’ll do...
Continue reading
  2333 Hits
  0 Comments

Inbox Marketer

Inbox Marketer

Inbox Marketer is a leading data-driven email marketing services and technology solutions company.

Continue reading
  1965 Hits
  0 Comments