Friday Pitch Day, Jan 27th, 2017: Reply Monitor

Friday Pitch Day, Jan 27th, 2017: Reply Monitor
Chris Arrendale says: Inbox Pros now offers a way for email marketing departments to no longer worry about monitoring email campaign replies, using our new service Reply Monitor: What are email marketing replies? When sending marketing emails, it is expected to receive replies such as, unsubscribe requests, out-of-office replies, an...
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George Bilbrey: Building a successful business: It’s not about you

George Bilbrey: Building a successful business:  It’s not about you

A lot of the entrepreneurial stories that I read feature the ‘entrepreneur as hero’.  A dashing visionary (maybe wearing a mock turtleneck) has a brilliant idea and through near-supernatural effort creates a new product or a new industry.  In this narrative, the founder hero is the center of the story - everything starts with the hero.  I’m part of the founding team of a ~ $100 million email technology business and my experience couldn’t be further from that narrative.  In my experience, the success of a business isn’t about the brilliance of the founder (or founding team).

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Tim Watson: 7 Inspiring Automation Emails

Tim Watson: 7 Inspiring Automation Emails

Email automation is not the panacea for email marketing that many articles seem to suggest.

The story goes “buy a leading edge automation platform” and your email marketing is no longer spam and strategy is improved double quick.

I’ve never seen this to be true and have certainly spoken to too many email marketers who have found out it’s not true - the hard way.

Email strategy is not created by buying some cool tech.

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The Friday Pitch: January 20th, 2017

The Friday Pitch: January 20th, 2017

Every Friday, members of Only Influencers gets to pitch their products and services to the membership. Here are the best pitches from Jan 20th:

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Gretchen Scheiman: 5 Steps to Fix Bad Open Rates

Gretchen Scheiman: 5 Steps to Fix Bad Open Rates

Open rates across industries average somewhere between 20% and 25%, depending on which benchmark you look at. Not everyone is lucky enough to meet or exceed the benchmark though. Every once in a while, I meet a good marketer who has really bad open rates: between 1% and 5%. No, they aren’t spammers, but they’re stuck with the results of years of poor email marketing practices. What do you do if you’re stuck with bad open rates? Here are some ideas to revive your list:

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Jessica Best: It's Time for (Smart) Rich Media in Email Marketing

Jessica Best: It's Time for (Smart) Rich Media in Email Marketing

Jessica Best will be presenting "Getting Jiggy with Animation & Video for Email Marketing" at this year's Email Innovations Summit, April 19-21st in Las Vegas.

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Friday Pitches: December 16th, 2016

Every Friday, the OI membership gets to pitch the membership on their latest tools and services. Here are last Friday's pitches: 

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Special: The 2017 Email Innovations Summit Agenda!

Special: The 2017 Email Innovations Summit Agenda!

I’m thrilled to announce the 2017 lineup for the Email Innovations Summit, to be held in Las Vegas on April 19-21st, including a very exciting half day workshop on the final day:

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Friday Pitches: December 9th, 2016

Every Friday, the Only Influencers membership gets to pitch their latest product and service. Here is last week's winners:

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Jeanne Jennings: 3 Tips for Making "Stolen" Email Marketing Ideas Work for your Program

Jeanne Jennings: 3 Tips for Making "Stolen" Email Marketing Ideas Work for your Program

Last week I was honored to be included on a list of ’The 20 Best Email Marketers You Should Follow and Steal From’ published by GetResponse. A colleague asked if that last part, “Steal From,” bothered me at all.

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Friday Pitch Day: The Latest Email Innovations, Dec 2nd, 2016

Every Friday the OI membership gets to pitch their latest tools and services:

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Your Email Marketing Battle Plan for 2017

Your Email Marketing Battle Plan for 2017

Last Thursday, people sat down with family and friends to celebrate Thanksgiving and eat their hearts out. Whether the tradition is to eat turkey, tofurkey, or chinese takeout, one things is for certain, most of the people who are busily enjoying a large meal on Thursday are ready to shop on Black Friday and Cyber Monday.  In early October, National Retail Federation released their forecasted numbers for 2016. While the 2015 holiday season didn’t perform as well as estimated, increasing 3.2% over the previous year, they’re forecasting in-store sales to increase 3.6% to $655.8 billion. Moreover, NRF is forecasting non-store (online sales) to increase a whopping 7-10% to as much as $117 billion.

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Three Things Email Marketers Can Learn From the Election

Three Things Email Marketers Can Learn From the Election

The just-concluded Presidential election was – in a word – interesting.

As a marketer, it was fascinating watching two diametrically opposed candidates take each other on. This was not a test where one candidate was just slightly different than the other – it was a case where the candidates could not have been more opposite.

 While you may not be thrilled with the results, there were three key things that all marketers - and especially email marketers - can take away from the drama to make each and every one of their programs be more successful.

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Inbox Army

Inbox Army
Don’t have the staff, time, resources, or expertise to handle your ongoing email marketing campaigns? Consider InboxArmy your elite special force for creating, setting up, and deploying your email marketing campaigns. We’ll get to know you, how you work, what you like (and what you don’t). We’ll do the work...
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Friday Pitch Day Nov 18th

William McCloskey says:


Influencers,

It is the day again. The day you get to pitch the membership on your latest and greatest innovations.
To pitch: keep all pitches confined to this thread. Please no attachments.
Pitch Away Influencers.
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Unboxing eDataSource: The Tool that Started it All

Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: 

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The Best of the Friday Email Pitches: November Edition

Every Friday, the members of Only Influencers get to pitch their latest tools and services. Below is the best pitches from the last month: 

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Email Aptitude

Email Aptitude
Email Aptitude is a leading ESP-agnostic email agency, providing strategy and full-service management for some of the world's largest brands and fastest growing startups. The Email Aptitude team is made up of industry veterans and the new bright minds of email who work tirelessly to crush records for our clients....
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Your Email Marketing Plan For The Holidays

Your Email Marketing Plan For The Holidays

(The following is the executive summary of a new report: "2016 Holiday Email Marketing Report" from Mailcharts. Download the full report here.)

Email marketing is crucial to your holiday success. Online sales reached $89.01 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase in email volume during Q4 2016. Do you have a solid plan for the most important time of the year? Here’s our view on exactly what you should do. Let’s go!

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Allen Nance: Does Modern Marketing Scale?

Allen Nance: Does Modern Marketing Scale?

Digital marketing leaders continue to promise consumers a true 1:1 personalized interaction. We have all said it, preached it, and many of us have it tattooed somewhere. Right Message. Right Time. Oh, Right Channel. Recently. Right Person.

Simple: load up the data, drag and drop, press magic button, personalization.

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