Emarsys

Emarsys
Emarsy  is a leading global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey and increasing revenues.  Machine learning and data science...
Continue reading
  2315 Hits

LiveInterview: Liam Doyle, Salesforce Marketing Cloud

LiveInterview: Liam Doyle, Salesforce Marketing Cloud

The concept of “Identity” is having an identity crisis. While there has never been more data available for reaching and leveraging customers, there is a lack of resolution, both conceptually and practically, around the industry as to what it really means.

Continue reading
  1365 Hits
  0 Comments

Kath Pay: Use Email Testing Insights Across Other Digital Marketing Channels

Kath Pay: Use Email Testing Insights Across Other Digital Marketing Channels

We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database.

Continue reading
  4067 Hits
  0 Comments

LiveIntentional Weekly: What’s Audience Extension?

LiveIntentional Weekly: What’s Audience Extension?
  Despite the seemingly infinite real estate of the Internet, realistically, there is only a certain amount of inventory any individual publisher is going to have to sell that’s actually worth anything. So what’s the best way for publishers to provide more impressions without having to create new content or...
Continue reading
  923 Hits
  0 Comments

Laura Atkins: Marketers Can't Learn From Spam

Laura Atkins: Marketers Can't Learn From Spam

“Why is my mail being blocked if I still get spam?”

It’s almost an inevitable question when handling delivery issues. I understand why I get it so often. People look in their inbox and see this mail is clearly spam and it’s in the inbox. But they look at the mail they send that they know isn’t spam and it ends up in the bulk folder. It’s logical to ask why legitimate marketers have to follow all these complicated and arbitrary rules to reach the inbox when spammers reach the inbox and they don’t follow any of the rules. 

Continue reading
  2505 Hits
  0 Comments

LiveIntentional Weekly: How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook

LiveIntentional Weekly: How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook
After a long rumored courtship, Verizon finally pulled the trigger, acquiring Yahoo! for the sum of $4.8 billion dollars, raising questions about whether this move would put the massive telecom company in a position to turn Google and Facebook¹s digital media duopoly into a triopoly (which, we’ve just recently learned,is...
Continue reading
  1069 Hits
  0 Comments

Amy Mullen: Best Practices for Abandoned Cart Emails

Amy Mullen: Best Practices for Abandoned Cart Emails

68% of online shoppers abandon their carts. Sad, right? All those lonely, forgotten products… not to mention all that potential revenue your business is missing out on. For retailers, that comes out to $18 billion annually.

Continue reading
  3407 Hits
  0 Comments

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

The Big Lebowski

Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.

Continue reading
  3749 Hits
  0 Comments

Kath Pay: Email is the Ultimate Push Channel. It's NOT a Shove Channel

Kath Pay: Email is the Ultimate Push Channel. It's NOT a Shove Channel

As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email's great strength as the original disruptive marketing channel.

Email, in fact, is enjoying a renaissance! Those of us who have made email the center of our work lives can rightly feel vindicated when study after study shows people prefer email for brand communications. As shown below from Econsultancy’s Email Marketing Census 2016, the ROI still outshines every other channel from print to broadcast to direct and social.

Continue reading
  6087 Hits
  0 Comments

Jeanne Jennings: How 5 Simple Ideas Created a Campaign that Generated $0.75 in Revenue per Email Sent

Jeanne Jennings: How 5 Simple Ideas Created a Campaign that Generated $0.75 in Revenue per Email Sent

Some of the most effective email marketing campaigns are actually based on very simple ideas. Here’s a campaign that took very little effort but generated nearly $0.75 per email – along with the 5 simple ideas behind the program.

Continue reading
  3520 Hits
  1 Comment

Dela Quist: Segmentation broke A/B testing but personalization will kill it!

Dela Quist: Segmentation broke A/B testing but personalization will kill it!

The way we test today only works with batch and blast

In the last few years digital marketing has been transformed. Marketers have moved from sending the same message to everybody on the list – batch and blast, to segmentation, where messages are specific to particular customer segments or persona’s. According to the 2016 Econsultancy Email Industry Census the majority of respondents claim to be doing basic segmentation while around 1/3 claim to be doing advanced segmentation.

Continue reading
  6704 Hits
  0 Comments

OI Turns 6: A Year End Review and Where We are Headed in 2017

OI Turns 6: A Year End Review and Where We are Headed in 2017

It is that time of year again. The week before the Labor Day weekend when Email Marketers are away on vacation, clinging to their last grasp of summer, and all my blog writers are laying on the beach sipping My Ties. So every year, it is my turn to take the blogger reins and talk about my thoughts and dreams about where Only Influencers is headed next year.

Continue reading
  3626 Hits
  0 Comments

The Friday Pitches: August Edition

The Friday Pitches: August Edition

Every Friday the members of Only Influencers get to pitch their new products and services. Here is a sample from the last month.

Continue reading
  2923 Hits
  0 Comments

Jack Wrigley: How to “Sleigh” Your Competitors This Holiday Season

Jack Wrigley: How to “Sleigh” Your Competitors This Holiday Season

As the holiday spending frenzy approaches, digital marketers should have a multi-point plan to capitalize on the busiest season of the year. If you don’t, you’re leaving money on the table. Consumers are the most active and spend the most money during the holidays.

Continue reading
  2330 Hits
  0 Comments

Dela Quist: What the Clinton and Trump Campaigns Teach Us About Deliverability

Dela Quist: What the Clinton and Trump Campaigns Teach Us About Deliverability

It’s been just over a year since EEC 2015 and the panel on deliverability during which some of the largest inbox providers gave the audience some valuable insights into their definitions of engagement and how that relates to inbox placement. For those of you who missed that panel and are new to this debate Massimo Arrigoni wrote a very good summary on the Mail Up blog. What excited me most about the information the inbox providers shared was, for the first time since I got involved in email marketing we had valuable information direct from the horse’s mouth on what mail service providers really look at.

Continue reading
  4315 Hits
  0 Comments

LiveIntentional Weekly: The LiveIntent Integration with LiveRamp

LiveIntentional Weekly: The LiveIntent Integration with LiveRamp

Ever wish your cookies were actually people?

Not the yum-yum type cookies, but the cookies that you use to identify and target consumers across different channels like Third Party Web Sites, Search, and Social Networks.

Continue reading
  1620 Hits
  0 Comments

Jeanne Jennings: 3 Tips for Improving the Effectiveness of Your Email Newsletter

Jeanne Jennings: 3 Tips for Improving the Effectiveness of Your Email Newsletter

In case you missed it, using email newsletters to do content marketing is a thing. But not everyone is finding it to be effective. Many times the issue is the quality of the content. Here’s a brief overview of the situation along with 3 tips to help you elevate your content!

Continue reading
  4224 Hits
  0 Comments

Revenue Automation

Revenue Automation

Revenue Automation (RA) is an IBM Silverpop partner and digital marketing agency. We specialize in data-driven email, marketing automation and data integrations.

RA serves business-to-consumer marketing executives by providing the following support services:

Continue reading
  4756 Hits
  0 Comments

LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means for Brands

LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means
for Brands

Lost in all the hullaballoo in recent weeks over Pokémon Go was the news that Google recently made available a ‘My Activity’ page, which makes it possible for people to see all the information Google has related to their user login.

Continue reading
  1446 Hits
  0 Comments

Kristy LaPlante: Who’s the real winner: Pokémon, or Email?

Kristy LaPlante: Who’s the real winner: Pokémon, or Email?

By now, you’ve played Pokémon Go. And if you haven’t, you’ve witnessed someone who is playing it.

Welcome to the world of mainstream augmented reality. Before we dig deeper into the implications of Pokémon Go to Email Marketing – and yes, there are several – let’s begin with a complete understanding of what augmented reality is and how it came to be.

Continue reading
  4303 Hits
  0 Comments