Great Easter Campaigns for Companies who don’t sell Chocolate!

Great Easter Campaigns for Companies who don’t sell Chocolate!

Selling chocolate eggs to the general public at Easter isn’t exactly selling ice to the Eskimos. However, for the businesses who don’t have this delicious advantage, there are other ways of creating effective and fun campaigns to leverage this annual marketing opportunity. Fresh Relevance has collected a few great examples of chocolate-free brands who’ve been creative with their marketing in the last few years.

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LiveIntentional Weekly: Marketers Shrug Off Facebook's Atlas

LiveIntentional Weekly: Marketers Shrug Off Facebook's Atlas

According to Ad Exchanger's Sarah Sluis, while marketers remain optimistic about Atlas's ability to live up to the hype, the honest review of its abilities thus far have been a resounding meh.

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LiveIntentional Weekly: The Politics of Email

LiveIntentional Weekly: The Politics of Email

Hillary. Bernie Trump. Rubio. For almost every Commander-in-Chief-in-Waiting, there is an ancient, unseen force powering their campaigns and driving their digital fundraising efforts: Email. But what makes email such a political tour de force?

This week, Only Influencer’s partner LiveIntent dives deep into why so many presidential candidates are stumping for email.

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Attribution Attribution Attribution: Calculating the effect of Email on other channels

Attribution Attribution Attribution: Calculating the effect of Email on other channels

Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals. As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.

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Segmentation Is Not the Answer

Segmentation Is Not the Answer

I’m starting to cringe every time I hear the phrase, “We could segment our audience based on that data”.

People hear that phrase and eyes light up and heads bob in agreement. In meetings with the CMO/SVP, the phrase is carefully proffered as a goal about to be fulfilled, and the CMO/SVP solemnly nods and pats everyone on the back for having done a good job.

What utterly useless, well-intentioned bunk.

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Email Innovations Week of Feb 1-5th

Here are last week's Email Innovations: 

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LiveIntentional Weekly: What’s CRM Retargeting?

LiveIntentional Weekly: What’s CRM Retargeting?

 

It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!

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2015 Best Innovations in Email Marketing

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

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Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters

Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters

The 3Q 2015 Email Trends and Benchmark Report was released by Epsilon earlier this month. If you haven’t seen it, it’s worth taking a look at – reading it 3 things struck me.

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LiveIntentional Weekly: What’s an Identity Graph?

LiveIntentional Weekly: What’s an Identity Graph?

One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.

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Email Week in Review: Jan 11th-15th

Elliot Ross, Action Rocket:  "We’ve been adding lots of new features to our email CMS Taxi for Email – This week we’ve made our pricing plans more accessible for all email teams, so they can make email campaigns faster and improve their email workflow. Our Essential plan starts at $62.50/mo (paid annually)...
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LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

According to a study done by the IAB, “Internet time” is divided fairly evenly among multiple devices, creating a major problem for marketers who have been relying on cookies to aggregate and target online audiences. So the question becomes, “How do you reliably target audiences across multiple devices when cookies don’t work?’”

This week, Only Influencer’s partner, LiveIntent, sets out to answer that question by explaining the two solutions that have emerged as the frontrunners for targeting customers across devices - Probabilistic Models and Deterministic IDs – and why neither is quite good enough.

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Unboxing ServiceMaster's Email Marketing Programs

Unboxing ServiceMaster's Email Marketing Programs

Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be exploring the email programs of ServiceMaster®, a leading provider of residential and commercial services. Their brands include ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Terminix (termite and pest control), Furniture Medic (furniture repair), American Home Shield (home warranties), and AmeriSpec (home inspections).

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Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.

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Email Innovation of the Week: Coupons from Fresh Relevance

Email Innovation of the Week: Coupons from Fresh Relevance

Individual Coupons Issued from Email Campaigns

We now issue coupons to individuals opening emails or visiting a client’s website.

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Publicare

Publicare
Publicare We have successfully specialized on dialog centered digital marketing – especially email marketing, online marketing and database marketing. We aspire to create tailor-made solutions for all our clients that align with existing business targets and KPIs, that are sustainable and that take into consideration all facets of marketing communications within...
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Email Week in Review: Dec 14th-18th, 2015

Here is what was going on last week on the Only Influencers discussion lists:

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Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Coupons are a good way to attract shoppers back to your website during the festive season and January sales. Coupons are known to drive loyalty, and consequently revenue.

As well as old‐style individual and mass coupons, you can use a lot of tricks to preferentially target loyal customers. For example:

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Response Media

Response Media

Response Media is a different type of email agency which creates and manages the funnel from “Acquisition to Advocacy” by combining customer acquisition/lead generation with intelligent and relevant email marketing for some of the most trusted brands in the world.

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The Email Week in Review: Dec 7-11th 2015

Verizon reports that they have begun deleting inactive email accounts. Verizon Email accounts that have been inactive for 6 months are being removed. Some ESP’s have begun reporting spikes in “unknown” bounces coming from Verizon.Question came up about the percentage of folks using Windows Live Mail.  Windows Live Mail uses Outlook...
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