B2B SaaS marketing, it’s a busy industry to be in. Much of our time is spent driving strategies and thought leadership for our target market, leaving little room to keep up with the essentials and innovations that drive our own marketing and industry forward. I believe in the importance of taking...
Welcome, brave email marketing superheroes! In the fast-paced realm of digital marketing, where villains like spam and phishing thrive, it's essential to wield the mighty powers of email authentication and BIMI. “Organizations of all sizes need email authentication to secure their online reputation and maintain customer trust in their brand,” says...
Not sure if you’ve heard, but Artificial Intelligence (AI) is kind of a hot topic right now - in literally every industry and even among consumers. If you’ve attended any of our Thursday Only Influencers (OI) Members-only Live Zoom calls this year, you’ve probably noticed that AI comes up on pretty...
The feedback mechanisms, controls, and algorithms that inbox providers use to decide whether to block, junk, or deliver email messages to their users continues to evolve. Since the 1990s, there have been five ages of email deliverability, each of which was ushered in by the arrival of a major change: In...
A CRM strategy is similar to a scheme that shows you why and how a company will communicate with clients: for example, in what cases you should send emails, and when you are to use push-up notifications. I’d like to share my experience in developing such strategies and tell you how...
If you're like me, you understand the importance of every element in your email marketing campaign. Every piece plays its role, from the compelling subject line to the captivating body text. But let's focus today on a component that often doesn't get the attention it deserves, yet holds monumental importance –...
The world of AI seems to be having a moment right now. There isn’t a blog post out there that hasn’t mentioned it, and this I’m afraid is no different. Email marketing has always utilised the power of AI just in a more innate way. From personalised recommendations to predicted time...
Let’s address the elephant in the room that everyone’s going ‘Gaga’ about. Open AI’s Generative Language model - Chat GPT. In just a few months, it's become clear that Chat GPT could potentially bring massive disruptions to marketing, development, and search. Across conversations with my marketing colleagues at KITABOO, some common...
Ask the Expert: Can you share a recent email marketing tactic, strategy, or experiment that you implemented to boost performance? Could you also share the results and provide any suggestions to those who might want to try it out? Yanna-Torry Aspraki Deliverability Specialist & CRO EmailConsul In the ever-evolving world of...
Last month Jacob Wenger, co-founder of Shortwave, was a guest on The Future Of Email podcast series, hosted by yours truly. Shortwave provides a mobile and web email client — “Intelligent email, powered by AI.” Jacob and his colleagues have been working on this for several years — before ChatGPT blew...
I'm not exaggerating (much) when I say email testing is my life. Whenever I meet with a new email marketing team, one of my first questions is "What kind of email testing do you do?" That's why I ran a poll on LinkedIn where I asked people, "What is your main...
Personalization. Automation. Metrics. Audience segmentation. Deliverability. And now, ChatGPT. These are the buzzwords that dominate discussions in the world of email marketing. The intriguing, sexy side of the job, if you will. But there's one more term that, though often overlooked and admittedly less glamorous, plays an equally pivotal role: documentation....
AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what these models are, but how marketers are using...
The Email Innovations Summit 2023 is just around the corner (June 19-21, 2023), and it promises to be one of the best ever! Unfortunately, I won't be able to attend this year's summit, and I am feeling disappointed about missing out on what promises to be an amazing event. For those...
A while ago I saw a press release from an ESP claiming to be net zero. At the same time, I was actively taking an interest in all things green having taken on an electric car. This seems to be the net zero version of a gateway drug to becoming obsessed...
Imagine driving your car with the dashboard covered. You see the road ahead but can't see or hear any warnings or indicators telling you something is wrong with your car. There is no speedometer telling you that you are speeding. There is no way to know if the engine is overheating...
Summary: With AI creating time efficiency on many tasks, marketers can (and should) increase their focus on creating richer, more connected, and more customer-centric content. By adding personality and emotion to emails, we can develop conversations beyond simple communication. As an example, I explore how a hotel's well-crafted webpages and emails,...
Unsolicited emails, cold emails, and spam are a hot topic for the Only Influencers crowd as well as email professionals. There is a great deal of uncertainty regarding what constitutes spam, cold email, and illegal email. Many people mistakenly believe that all unsolicited or cold emails are spam, and that spam...
Recently I have been back in the air travelling again. Like many of us, it's been a long time since I got into a plane seat. But as with everything, you quickly get back into the same old habits and routines! What I have found interesting are my customer expectation levels....
Personalisation is a phrase that every marketer is all too familiar with. But far from being a buzzword, personalisation has been proven to have a significant impact on customer loyalty. And businesses who invest in personalised experiences are benefitting from repeat purchases, customer loyalty, and brand advocacy. In this post I...