At the Crossroads of Email and UX: Five Optimization Factors Beyond Design

KarenTalavera
The Nielsen Norman defines User Experience (UX) as “encompassing all aspects of the end-user's interaction with the company, its services, and its products”. They sum it up with this kernel of wisdom: “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss...
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OI Discussion: Relevancy

kate-barrett
(The following is a recent discussion on the Only Influencers discussion list led by Kate Barrett. Join Only Influencers to be part of the discussion)Kate BarrettHi everyone!I have the absolute pleasure of leading the discussion this week and I’m so excited to see what we all come up with on this...
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Next Generation Marketers Want Answers Not Stats

Living in the world of open rates, click rates and funnel driven conversion stats? I get it, we have to report on performance, but when do you get to do the really cool things in marketing? What happened to discovery and exploration? Why are we still looking at bar charts and...
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Are Email Marketers Missing Their Share of the $41.1 Billion Advertising Spend?

doug_Morneau
As the world of digital advertising and marketing has planted its stake firmly in the ground in support of “NATIVE” (Sponsored) Advertising, the consumers have made it clear that they support the move.The line between online content written by journalists and story-like ads that are paid for by specific corporations can...
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Marriott: Who Should Be the Key Decision-makers in Your Next ESP RFP?

chris_marriott
Much has changed in the world of email marketing in the last 15 years.  Volumes are up, revenues are up, CPMs are down-and those are just a few of the big changes in the industry.  But one of the biggest changes is in the nature of the vendor/client relationships themselves. Specifically,...
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Kate Barrett: Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?

kate-barrett
The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly, only 55% of marketers think that more than half of all the emails they send are relevant.So why aren’t...
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Kath Pay: Are We as Customer-centric as We Think?

kathpay
We marketers like to say we are customer-centric. We give "customer centricity" and "customer experience" the nod in our public commentaries. The Google Trends search trend pictured below shows a marked increase in "customer-centric" searches, which indicates that many of us are on board with this concept. Source: Google Trends. Search Term...
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McDonald: Is It Time To Expand/Evolve the Role of Email Marketing? Three Suggestions.

Loren-McDonald-headshot-2019
Is it time to rethink the role of email marketing?Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved...
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Unboxing: Campaign-Genius

Unboxing Campaign-Genius Campaign-Genius is a dynamic email tool based out of Seattle and is one of the entries of a growing category of real-time imaging tools such as Movable Ink and LiveClicker. It’s parent company, Say It Visually, was founded in 2008 and was a pioneer in the field of “Explainer...
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Round Table Discussion: How Will Voice Tech Change Email Marketing?

jenna_tiffany_new
The Following Email Marketing Round Table Discussion is based on Jenna Tiffany's article: Verbalising Email – How Will Voice Tech Change Email Marketing? Jenna Tiffany: So let's start with, do we think it will change email marketing? And if yes, how? Maybe you use voice tech already to read your emails - what's...
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Tiffany: Why Does Email Marketing Need a Strategy?

JENNA_TIFFANY_2019_profile_medium_web
Across the pond, the GDPR has presented the world of digital marketing with a unique opportunity to take stock, reflect on our methods, and start afresh with a clean sheet. It’s given us a fantastic insight into the mindset of our audiences, and empowered us to build positive, lasting relationships with...
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Dela Quist: Why so many CMO’s underestimate Email Marketing

dela_quist
“Numbers have an important story to tell. They rely on you to give them a voice.” Stephen FewThis is an article that wrote itself. It started out as a rant about the relentless negativity surrounding the email channel and how everyone under estimates its importance to the digital ecosystem. As I...
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BrightWave

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About BrightWaveBrightWave, an Ansira company, is the leading email marketing agency. The award-winning firm supports leading like Aflac, Chick-fil-A, Credit Karma, Edible Arrangements, Synovus and more with best-in-class email strategy, creative, technology and program management. The agency also elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox...
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Watson: Is Using noreply Really So Bad?

tim-watson
Email pundits frequently pour scorn on brands that send email marketing from a noreply@ email address. Passions run high with noreply.One email pundit said on Twitter about use of noreply@; “when I personally find ‘we don't want to hear from you’, I mostly start to ignore the brand”.But what’s the consumer...
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Connext Digital

Connext Digital
Connext Digital is a full-service digital agency that focuses on reaching the right person for the purposes of new customer acquisition and being able to improve our clients current data assets through our best of class digital data solutions. We are experts in email marketing, mobile marketing, mobile inApp marketing, all while being able to help...
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An OI Discussion: The Influencers Break Down a Case Study: Email Performance, Lists and Staffing

JeanneJenning
Jeanne Jennings: This week’s discussion is centered around last week’s case study on email performance, lists and staffing. If you haven’t had a chance to read it yet you can find it here: Interactive Case Study: Email Performance, Lists and Staffing.We raised a lot of questions about next steps in the...
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Talavera: What Makes for an Email Marketing Unicorn or Dream Team – and Do They Exist?

karen-talavera
Now that email has been a legitimate marketing channel for two decades there’s an entire generation of professionals who have grown up with it and in it. In fact, they’ve never known marketing without email which has made for an interesting evolution – or is it merely urban legend?  The illusory...
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eDataSource

edatasourcelogo
 eDataSource is the premier source of email deliverability technology and performance insights. Founded in 2003 as the industry's first email intelligence company, eDataSource pioneered the use of live consumer inboxes to analyze email success metrics. Our behavior-based approach continues to be the gold-standard in accuracy, scale, and richness of data.eDataSource's multi-source...
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Marriott: The 10 Best Emails of 2018

chris_marriott
At Marketing Democracy we’re all about email marketing.  We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process.  But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
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Baker: Will 2019 Be the Year of Machines?

david-baker
I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019. According to most analysts' reports, this is one of the hottest topics and investment areas for digital...
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