Kate Barrett: Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?

kate-barrett
The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals.  But maybe more shockingly, only 55% of marketers think that more than half of all the emails they send are relevant. So...
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Kath Pay: Are We as Customer-centric as We Think?

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We marketers like to say we are customer-centric. We give "customer centricity" and "customer experience" the nod in our public commentaries. The Google Trends search trend pictured below shows a marked increase in "customer-centric" searches, which indicates that many of us are on board with this concept.  Source: Google Trends. Search...
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McDonald: Is It Time To Expand/Evolve the Role of Email Marketing? Three Suggestions.

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Is it time to rethink the role of email marketing? Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years.  Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really...
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Unboxing: Campaign-Genius

Unboxing Campaign-Genius Campaign-Genius is a dynamic email tool based out of Seattle and is one of the entries of a growing category of real-time imaging tools such as Movable Ink and LiveClicker. It’s parent company, Say It Visually, was founded in 2008 and was a pioneer in the field of “Explainer...
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Round Table Discussion: How Will Voice Tech Change Email Marketing?

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The Following Email Marketing Round Table Discussion is based on Jenna Tiffany's article: Verbalising Email – How Will Voice Tech Change Email Marketing?  Jenna Tiffany: So let's start with, do we think it will change email marketing? And if yes, how?  Maybe you use voice tech already to read your emails...
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Tiffany: Why Does Email Marketing Need a Strategy?

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Across the pond, the GDPR has presented the world of digital marketing with a unique opportunity to take stock, reflect on our methods, and start afresh with a clean sheet. It’s given us a fantastic insight into the mindset of our audiences, and empowered us to build positive, lasting relationships with...
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Dela Quist: Why so many CMO’s underestimate Email Marketing

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“Numbers have an important story to tell. They rely on you to give them a voice.” Stephen Few This is an article that wrote itself. It started out as a rant about the relentless negativity surrounding the email channel and how everyone under estimates its importance to the digital ecosystem. As...
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Matthew Dunn
The Domo graphic does not represent data visually - it's just a spatially-arranged set of labels, where 13 new songs on Spotify = ... Read More
Wednesday, 06 March 2019 17:23
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Watson: Is Using noreply Really So Bad?

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Email pundits frequently pour scorn on brands that send email marketing from a noreply@ email address. Passions run high with noreply. One email pundit said on Twitter about use of noreply@; “when I personally find ‘we don't want to hear from you’, I mostly start to ignore the brand”. But what’s...
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An OI Discussion: The Influencers Break Down a Case Study: Email Performance, Lists and Staffing

JeanneJenning
Jeanne Jennings: This week’s discussion is centered around last week’s case study on email performance, lists and staffing. If you haven’t had a chance to read it yet you can find it here: Interactive Case Study: Email Performance, Lists and Staffing. We raised a lot of questions about next steps in...
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Talavera: What Makes for an Email Marketing Unicorn or Dream Team – and Do They Exist?

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Now that email has been a legitimate marketing channel for two decades there’s an entire generation of professionals who have grown up with it and in it. In fact, they’ve never known marketing without email which has made for an interesting evolution – or is it merely urban legend?  The illusory...
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Marriott: The 10 Best Emails of 2018

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At Marketing Democracy we’re all about email marketing.  We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process.  But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
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Baker: Will 2019 Be the Year of Machines?

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I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019.  According to most analysts' reports, this is one of the hottest topics and investment areas for...
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Peter Duffy
This is a really terrific article. Thank you, David! Yes, machine learning has now reached the point where every consumer interac... Read More
Thursday, 17 January 2019 08:51
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Tiffany: Verbalising Email – How Will Voice Tech Change Email Marketing?

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If there’s one thing that brands are likely to embrace in 2019, it’s voice technology. Instinctive, intuitive, pervasive, and accessible, voice technology is set to interweave into our lives more than we ever thought possible.  Through voice assistants like Alexa and Siri we can engage with cyberspace without ever having to...
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Jennings: Interactive Case Study: Email Performance, Lists and Staffing

JeanneJenning
When I was in graduate school, we did a lot of case study learning – and I loved it! Now that I’m an adjunct professor (Hoya Saxa!) I use case studies with my students. And when Bill asked me to lead a discussion on Only Influencers, I thought it might be...
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OI Discussion: What is Holding your Email Marketing Program Back?

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Tim Watson: Hello Everyone Here goes for the 4th in the series of weekly OI discussions. What is holding your email marketing back? I’m sure most of you know what you’d like to get done. I meet lots of smart people, both at the brands I work with and when speaking at events. I...
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Morgan Stewart: The 7 Keystones of Email Marketing Excellence

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Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate...
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OI Discussion: Email Attribution

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Kath Pay: Welcome to the second of the new format weekly Influencer discussions!  Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing...
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Tim Watson: What’s holding email marketing back?

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The internet is full of articles with "must do" advice to improve email marketing. As we reach the end of 2018 you can expect a slew of articles with trends for 2019. More "must do" advice. Here are a few ways to improve email marketing, but you won’t find the reason...
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David Daniels: Consumer Holiday Expectations Are In. The Greatest Gift This Season Will Be an Individualized Experience

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The results of The Relevancy Group’s annual Consumer Holiday Behaviors and Attitudes survey results are in. You can watch the webinar sponsored by Zeta Global on demand here, and I am happy to share these findings with the Only Influencer community. Consumer Holiday Expectations Consumers are more sophisticated and mobile than...
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OI Discussion: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance

Dela Quist: This week’s I’d like to open up a discussion around Batch & Blast something I wrote about last week for the OI bog titled: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why Most of you will have heard me point out that...
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