Four keys to a Kick-Ass Email Program

Four keys to a Kick-Ass Email Program

I’ve been lucky in my career – I’ve been brought in three different times to turn around and/or grow an email program. Two were (and are) rousing successes. Let’s just call the other one... a valuable test.

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Email Marketing Inspiration for 2015

Email Marketing Inspiration for 2015

"Here’s what’s on the 2015 “to-do” list of these top marketers, and should probably be on yours as well."

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Closed-Loop ROI: The "Holy Grail" of Retail Mobile Marketing

Closed-Loop ROI: The "Holy Grail" of Retail Mobile Marketing

The practice of marketing has long searched for the ideal, one-to-one, marketer-customer communication channel – one that would allow two-way conversations and deliver masses of critical customer information back to the marketer. For marketers everywhere, this would be the marketing “Holy Grail.”

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Mobile Security: What's the Risk?

Mobile Security: What's the Risk?

How to Maintain Consumer Confidence and Trust When Selecting a Mobile Program Provider.

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Nothing Happens Until You Have an Email Address

Nothing Happens Until You Have an Email Address

Vendors that focus on the acquisition of email addresses have been shamed for too long. Admittedly, the email acquisition space is rife with vendors of ill repute, and plenty of people have lined their pockets with the money of marketers hoping for a quick way to grow their prospect databases. This does not mean, however, that ALL acquisition vendors or all email acquisition practices are bad!

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Email in a Mobile World: Q1 2014 North American Metrics

Email in a Mobile World: Q1 2014 North American Metrics

Last year was a big “rethink” year for email, after clawing its way back into the limelight as the reigning champion of digital marketing. Mobile email penetration peaked in 2013 igniting marketers’ need to gain insight on how this growth was influencing their email programs. Inbox Marketer’s behavioural email data showed major shifts in device usage and consumption patterns, underscoring the need for new strategies in the design and development of mobile optimized email.

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Automate or Die

Automate or Die

Last week I had the opportunity to speak at an Atlanta Interactive Marketing (AiMA) event on must-have marketing automation tools. Marketing is about getting the attention ofthe people who matter most to your business, and what makes it possible to reach these people is the data we have about them. No matter how you compile it, the data you have about customers is what drives your automation. What I wanted to share at this event was that, regardless of which automation platform you use and which processes you have in place, your automation efforts will never be as effective as they could be if you’re not automating the data that drives these processes. Marketing automation isn’t complete without data automation.

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Email RFPs And Why We Hate Them

Email RFPs And Why We Hate Them

What’s the first thing you think of when you hear the letters “RFP”? Chances are it isn’t something good—unless, of course, you work at The Relevancy Group. We love RFPs and helping our clients manage the process and get great deals. But for the rest of the email world on both the buy side and the sell side these three letters come with a lot of baggage. Why is that?

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7 Reminders for Holiday Sending

7 Reminders for Holiday Sending

It’s holiday email season! Right about now is when I start having a hard time managing my personal email – there are quite a few brands in my inbox and while I really do want email from the companies I enjoy, the volume is at times unmanageable and causes me frustration. I know my family and friends feel the same way. How can marketers make sure they are maintaining their brand reputation and inbox placement, while at the same time sending what’s needed to help companies reach their holiday goals? Here are some reminders on how to send smart email and maintain a good sending reputation that will carry you into the New Year.

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Email : The Digital Glue That Holds All Communication Together

Email : The Digital Glue That Holds All Communication Together

If email isn’t your number one priority, it’s time to shift gears and focus solely on email.

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Spamtraps need to be Retired

Spamtraps need to be Retired

Spamtraps are considered by many as the gold standard in proving that someone is a spammer. Secret emails/honeypots/blackholes are the canary in the email coal mine- heretofore absolute proof that you’re a bad actor in the war against spam. We’ve all been taught to believe that spam traps can only end up on your list if you’re mailing old/dead addresses and/or purchasing lists.

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Bill McCloskey
There is far more breadth and depth to spamtrap use than this post suggests. Are there issues with some companies and uses? Sure t... Read More
Friday, 17 October 2014 00:56
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4 Ways to Boost Consent for Email Billing

4 Ways to Boost Consent for Email Billing

Getting customers to opt-in to email communications is a priority for many companies as a means to increase revenue. However, email also serves its purpose as a fantastic cost reduction mechanism when converting customers to go paperless. Now, companies are looking for ways to get their customers to convert from paper bills to eBilling. What better way to do that, than to send email bills instead? In this blog post, we’ll focus on getting consent via email, to maximize customer take up of email as a billing channel.

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How to Increase Your Email Marketing ROI and Throw Your Customers a Big Party

How to Increase Your Email Marketing ROI and Throw Your Customers a Big Party

I love "what if" games, don't you?  Recently, in a group to which I belong, this question was posed:  What if the boss gave you $10,000 to improve your brand's email marketing ROI?

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Integrating New Email Addresses into Your Database

Integrating New Email Addresses into Your Database

There may come a time in your career as an email marketer where you’ll be presented with a (legitimate) list that you need to integrate into your database; for example, your company could make an acquisition or you could be taking over marketing activities from another business unit. FierceMarkets has had a flurry of these kind of activities in the last 18 months, and we’ve developed a plan that has been successful so far. I’ll share the main points here to help with any integrations you may face.

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Captivate Customers with a Lifecycle Marketing Strategy

Captivate Customers with a Lifecycle Marketing Strategy

As email marketing experts, we all know that if the present and future direction of email marketing could be summed up in one word, it would be personalization.

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Email Marketing and the Hybrid Cloud

The proliferation of SaaS solutions into the massive and ever-growing cloud ecosystem has been godsend for digital marketers for more than 15 years. The days of expensive, IT intensive, on-premise solutions are largely a thing of the past. However, all the benefits of cloud solutions have not come without a...
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Energize Holiday Emails with Site Search Data

Energize Holiday Emails with Site Search Data

We’re almost there; Black Friday, Cyber Monday, and every other day from Thanksgiving to Christmas will fill up with online shoppers looking for those special gifts. Online businesses will ramp up marketing efforts and website optimization to capture all they can from floods of consumers scouring their inventories. Big and small companies, alike, will be looking for the advantage that makes them stand out this holiday season.

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What is cart and browse abandonment?

What is cart and browse abandonment?

"Browse abandonment emails are straightforward, focused, real-time emails to offer help and call shoppers back. They are different from newsletters, and marketing brochures, and other types of abandonment emails."

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Inactive Lists Don’t Always Equal Holiday Cheer!

Inactive Lists Don’t Always Equal Holiday Cheer!

The demands and expectations to boost sales during the holiday season are inevitable. Whether your business is retail, publishing, media, entertainment or any online marketing effort involving targeting and sending email, this year’s sales goals are likely higher than last holiday season. As email marketers, we all face the same pressure from our organizations to send more email and drive more traffic.

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It’s Back! Holiday Season Is Upon Us!

It’s Back!  Holiday Season Is Upon Us!

Suddenly September is here, Fall is closing in, and Holiday 2014 is right around the corner. As of today, there are 85 days left until Black Friday, the official kickoff to the holiday season. If you’re not planning out your holiday strategy now, you could quickly get behind. Yes I know I’m preaching to the choir but this season comes around once a year, and there are some new email tricks you can use to drive success in 2014.

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