Segmentation Is Not the Answer

Segmentation Is Not the Answer

I’m starting to cringe every time I hear the phrase, “We could segment our audience based on that data”.

People hear that phrase and eyes light up and heads bob in agreement. In meetings with the CMO/SVP, the phrase is carefully proffered as a goal about to be fulfilled, and the CMO/SVP solemnly nods and pats everyone on the back for having done a good job.

What utterly useless, well-intentioned bunk.

Continue reading
  4403 Hits
  0 Comments

Email Innovations Week of Feb 1-5th

Here are last week's Email Innovations: 

Continue reading
  2468 Hits
  0 Comments

LiveIntentional Weekly: What’s CRM Retargeting?

LiveIntentional Weekly: What’s CRM Retargeting?

 

It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!

Continue reading
  1653 Hits
  0 Comments

2015 Best Innovations in Email Marketing

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

Continue reading
  4054 Hits
  0 Comments

Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters

Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters

The 3Q 2015 Email Trends and Benchmark Report was released by Epsilon earlier this month. If you haven’t seen it, it’s worth taking a look at – reading it 3 things struck me.

Continue reading
  5834 Hits
  0 Comments

LiveIntentional Weekly: What’s an Identity Graph?

LiveIntentional Weekly: What’s an Identity Graph?

One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.

Continue reading
  1586 Hits
  0 Comments

Email Week in Review: Jan 11th-15th

Elliot Ross, Action Rocket:  "We’ve been adding lots of new features to our email CMS Taxi for Email – This week we’ve made our pricing plans more accessible for all email teams, so they can make email campaigns faster and improve their email workflow. Our Essential plan starts at $62.50/mo (paid annually)...
Continue reading
  3340 Hits
  0 Comments

LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

According to a study done by the IAB, “Internet time” is divided fairly evenly among multiple devices, creating a major problem for marketers who have been relying on cookies to aggregate and target online audiences. So the question becomes, “How do you reliably target audiences across multiple devices when cookies don’t work?’”

This week, Only Influencer’s partner, LiveIntent, sets out to answer that question by explaining the two solutions that have emerged as the frontrunners for targeting customers across devices - Probabilistic Models and Deterministic IDs – and why neither is quite good enough.

Continue reading
  1775 Hits
  0 Comments

Unboxing ServiceMaster's Email Marketing Programs

Unboxing ServiceMaster's Email Marketing Programs

Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be exploring the email programs of ServiceMaster®, a leading provider of residential and commercial services. Their brands include ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Terminix (termite and pest control), Furniture Medic (furniture repair), American Home Shield (home warranties), and AmeriSpec (home inspections).

Continue reading
  5418 Hits
  0 Comments

Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.

Continue reading
  2503 Hits
  0 Comments

Email Innovation of the Week: Coupons from Fresh Relevance

Email Innovation of the Week: Coupons from Fresh Relevance

Individual Coupons Issued from Email Campaigns

We now issue coupons to individuals opening emails or visiting a client’s website.

Continue reading
  2772 Hits
  0 Comments

Publicare

Publicare
Publicare We have successfully specialized on dialog centered digital marketing – especially email marketing, online marketing and database marketing. We aspire to create tailor-made solutions for all our clients that align with existing business targets and KPIs, that are sustainable and that take into consideration all facets of marketing communications within...
Continue reading
  1859 Hits
  0 Comments

Email Week in Review: Dec 14th-18th, 2015

Here is what was going on last week on the Only Influencers discussion lists:

Continue reading
  3243 Hits
  0 Comments

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Coupons are a good way to attract shoppers back to your website during the festive season and January sales. Coupons are known to drive loyalty, and consequently revenue.

As well as old‐style individual and mass coupons, you can use a lot of tricks to preferentially target loyal customers. For example:

Continue reading
  5768 Hits
  0 Comments

Response Media

Response Media

Response Media is a different type of email agency which creates and manages the funnel from “Acquisition to Advocacy” by combining customer acquisition/lead generation with intelligent and relevant email marketing for some of the most trusted brands in the world.

Continue reading
  3748 Hits
  0 Comments

The Email Week in Review: Dec 7-11th 2015

Verizon reports that they have begun deleting inactive email accounts. Verizon Email accounts that have been inactive for 6 months are being removed. Some ESP’s have begun reporting spikes in “unknown” bounces coming from Verizon.Question came up about the percentage of folks using Windows Live Mail.  Windows Live Mail uses Outlook...
Continue reading
  2996 Hits
  0 Comments

Subject Lines: Originality is the Key to Sustainable Success.

Subject Lines: Originality is the Key to Sustainable Success.
To improve is to change; to be perfect is to change often.
Winston Churchill

Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.

Continue reading
  9708 Hits
  0 Comments

LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.

Continue reading
  2682 Hits
  0 Comments

Email Innovation of the Week Winner: Journey Designer from IBM

Email Innovation of the Week Winner: Journey Designer from IBM

Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.

Continue reading
  3298 Hits
  0 Comments

Unboxing: BriteVerify

Unboxing: BriteVerify

Key to good inbox delivery is having a clean, verified list. Today I'll be unboxing one of the top Email verification services: BriteVerify.

Continue reading
  3604 Hits
  0 Comments

By accepting you will be accessing a service provided by a third-party external to https://mail.onlyinfluencers.com/